GROTTO个乐“走红”之路 On the Way to RED

（GROTTO个乐-可口可乐联名系列 GROTTO-Coca Cola Co-Branding Series）

2023年7月，GROTTO个乐推出全新可口可乐联名。该系列以「On the way to RED」为主线出发，以经典红色为主基调，旨在以充满生机的清爽姿态，契合GROTTO个乐“生而自由”的品牌理念。GROTTO个乐希望通过该系列与大家共同找寻快乐之源，保有热情，体验当下的每一刻自由。

In July 2023, GROTTO will launch a new Coca-Cola co-branding Series. This series starts from "On the way to RED" as the main line, with the classic RED as the main tone, aiming to be full of vitality and refreshing posture, in line with GROTTO's brand concept of "Born for freedom". Through this series, GROTTO hopes to find the source of happiness with everyone, maintain enthusiasm, and experience every moment of freedom.

（GROTTO个乐-可口可乐联名系列 GROTTO-Coca Cola Co-Branding Series）

GROTTO个乐可口可乐联名系列，以GROTTO个乐经典的包型为基础，融入可口可乐的标志性元素，通过色彩的碰撞，展现个性与自由。该系列涵盖的包型有：Black Stone黑石包、Route 66、Carry Tote以及GROTTO个乐经典Hobo。 GROTTO个乐主理人表示：“这次我们选择的都是GROTTO个乐目前市场反馈比较好的几个包款，通过不同的技术手段展现可口可乐的符号。在多元的自由变化中，又有集中统一的主题。”

The GROTTO-Coca Cola Co-Branding Series is based on the classic bag shape of GROTTO and incorporates Coca-Cola's iconic elements, showing individuality and freedom through the collision of colors. The collection includes the Black Stone bag, Route 66, Carry Tote and the GROTTO Classic Hobo. Huhu Huang,the founder of GROTTO, said: "This time, we have selected several bags with better feedback in the current market of GROTTO to display the Coca-Cola symbol through different technical means. In the free change of pluralism, there is also a centralized and unified theme. ”

（GROTTO个乐-可口可乐联名系列 GROTTO-Coca Cola Co-Branding Series）

以「On the way to RED」作为GROTTO个乐本次联名的主题，除了在火热的夏季展现GROTTO个乐自由热烈的一面，也是为了纪念GROTTO个乐品牌自2001年创办伊始的道路。“之所以是「On the way to RED」，我们从没有定义自己已经爆火走红，这二十多年来的历程也一直告诫我们要以谦卑的心态向前走去。我们一直都在「红」的路上，而GROTTO个乐积极向上的自由生长也不会有尽头。”GROTTO个乐主理人黄糊糊如是说。

With "On the way to RED" as the theme of this joint GROTTO, in addition to showing the free and enthusiastic side of GROTTO in the hot summer, it is also to commemorates the journey since the brand's establishment in 2001."By choosing 'On the way to RED,' we have never defined ourselves as being explosively popular. The past twenty years have taught us to move forward with humility. We have always been on the path to 'Red,' and GROTTO's positive and free growth knows no limits," said the founder of GROTTO, Mr. Huang said.