近年来，随着乡村振兴战略的不断推进，文化艺术作为一种强大的推动力量，在城乡融合发展中扮演着重要角色。在浙江省德清县的莫干山，一座独具特色的白云美术馆悄然成为艺术振兴乡村的标杆，而这一成就离不开创始人缪良骏和他的团队的辛勤付出。他不仅是美术馆的创始人，也是一位古陶瓷爱好者，作为东方陶瓷学会（OCS）的会员，他将自己对传统艺术的热爱融入到美术馆的策展理念中。
In recent years, as rural revitalization strategies continue to advance, culture and art have emerged as powerful drivers of urban-rural integration. In Moganshan, Deqing County, Zhejiang Province, the uniquely charming Bai&Yun Art Museum has quietly become a benchmark for rural revitalization through art. This success is inseparable from the dedication of its founder, Liangjun,Miao and his team. Miao, a passionate enthusiast of ancient ceramics and a member of the Oriental Ceramic Society (OCS), has infused his love for traditional art into the museum’s curatorial philosophy.
从乡村到艺术圣地
From a Village to an Artistic Haven
莫干山以其秀丽的自然风光和深厚的文化底蕴而闻名。然而，与许多乡村一样，这里也曾面临人口外流和产业单一的挑战。创始人敏锐地意识到，文化艺术可以为乡村带来新的活力。
Moganshan is renowned for its stunning natural landscapes and rich cultural heritage. However, like many rural areas, it once faced challenges such as population decline and limited industries. The founder keenly recognized that culture and art could breathe new life into the countryside.
白云美术馆的建立正是这一愿景的体现。他不仅将自己的艺术热情倾注到美术馆的每一个细节中，还通过艺术展览、学术交流和工作坊等多种形式，将艺术的种子播撒在这片土地上。“我希望白云美术馆不仅是一个展示艺术的空间，更是一个连接乡村与世界的桥梁，”他说。
The establishment of Bai&Yun Art Museum is the embodiment of this vision. Miao not only poured his passion for art into every detail of the museum but also introduced various activities, including exhibitions, academic exchanges, and workshops, to sow the seeds of art in this land. “I hope Bau&Yun Art Museum is not just a space for showcasing art but also a bridge that connects the village to the world,” he said.
为未来做准备
Preparing for the Future
为了迎接未来人工智能环境的需求，缪良骏选择前往英国攻读计算机博士学位。他希望通过人工智能与艺术的结合，为乡村艺术振兴注入更多的创新动力。“艺术和科技并不矛盾，它们可以相互融合，共同创造更美好的未来，”他表示。
To meet the needs of the future, especially in the age of artificial intelligence, Miao chose to pursue a PhD in Computer Science in the UK. He hopes to combine AI with art to inject more innovative energy into rural revitalization. “Art and technology are not conflicting; they can blend together to create a better future,” he shared.
艺术带动乡村发展
Art Driving Rural Development
白云美术馆的建成不仅为莫干山的艺术发展注入了新的活力，也为当地的乡村振兴带来了实实在在的改变。美术馆周边的咖啡馆和创意手工坊如雨后春笋般多了起来，为当地居民提供了就业机会和经济支持。
The Bai&Yun Art Museum has not only invigorated the art scene in Moganshan but has also brought tangible benefits to local rural revitalization. An artistic town has gradually formed around the museum, with numerous guesthouses, cafes, and creative workshops springing up. These businesses have provided employment opportunities and economic support for the local community.
更重要的是，从2016年到2023年，美术馆定期举办的艺术教育活动让当地的孩子接触到了艺术世界。一位参与工作坊的孩子家长说：“以前我们觉得艺术离我们很远，现在发现它其实就在身边。孩子们的视野开阔了，也变得更有创造力了。”
More importantly, from 2016 to 2023, the museum regularly held art education activities, introducing local children to the world of art. A parent whose child participated in the workshops remarked, “We used to think art was far away from us, but now we see it’s all around us. The children have broadened their horizons and become more creative.”
推广跨文化艺术
Promoting Cross-Cultural Art
创始人对艺术的追求并未止步于国内。他通过邀请国际艺术家驻留、参加世界手工艺周等方式，将白云美术馆打造成一个具有国际视野的艺术交流平台。在他的推动下，莫干山不仅吸引了越来越多的国内游客，也逐渐吸引了国际艺术界的关注。
Miao’s pursuit of art doesn’t stop at the domestic level. By inviting international artists for residencies and participating in events like World Handicrafts Week, he has turned Bai&Yun Art Museum into a platform for global artistic exchange. Under his leadership, Moganshan has attracted not only domestic visitors but also the attention of the international art community.
艺术是没有国界的。我们希望通过白云美术馆，将中国的传统艺术传播到世界，同时吸收来自全球的多元文化，”他说。
“Art knows no borders. Through Bai&Yun Art Museum, we aim to share China’s traditional art with the world while embracing diverse cultures from abroad,” he said.
坚守与展望
Perseverance and Vision
在创建白云美术馆的过程中，他面临了许多挑战。从选址到筹资，从策展到运营，每一步都离不开他的坚持与投入。他坦言：“艺术振兴乡村是一项长期事业，需要的不仅是激情，还需要耐心和毅力。”
Building Bai&Yun Art Museum was not without challenges. From site selection to fundraising, from curating exhibitions to managing operations, every step required Miao’s perseverance and dedication. He acknowledged, “Revitalizing rural areas through art is a long-term mission that demands not just passion but also patience and resilience.”
受经济周期调整及创始人出国深造的影响，美术馆于2023年6月1日起暂时闭馆。然而，这一阶段性的暂停并非结束，而是一次全新的调整和积蓄。无论未来白云美术馆在哪里重新开放，它都将继续秉承最初的理想，用艺术连接人与乡村，为更多人带来美与希望。
Due to economic cycles and Miao’s overseas studies, the museum temporarily closed on June 1, 2023. However, this pause is not the end—it’s a time for adjustment and renewal. No matter where the Bai&Yun Art Museum reopens in the future, it will continue to uphold its original vision: using art to connect people and villages, bringing beauty and hope to more lives.
结语
Conclusion
通过白云美术馆，他用实际行动诠释了“艺术让生活更美好”的理念。他将个人的艺术追求与乡村振兴的宏伟目标紧密结合，为莫干山乃至全国的乡村艺术发展树立了榜样。在艺术与乡村的交汇点，他和他的团队书写了一段独特而动人的故事。
Through Bai&Yun Art Museum, Liangjun Miao has exemplified the belief that “art makes life better.” By merging his personal artistic pursuits with the grand goal of rural revitalization, he has set a benchmark for the development of rural art in Moganshan and beyond. At the intersection of art and rural life, Miao and his team have crafted a unique and inspiring story.
